It’s Skin Cancer Awareness Month! Leesburg, VA

Do you know where your sunscreen is? If not, it’s time to rethink your skin care regimen in a major way because sunscreen is the single-most important product in your beauty arsenal to help protect skin and fight the signs of aging! It’s more important than anti-wrinkle serums—and we are NOT exaggerating! Every skin care expert on the planet agrees that daily SPF protection is the most important thing you can do to maintain the health and beauty of your skin.
Here are the reasons why:

The sun ages you.
Without a doubt, the sun is your skin’s worst enemy. UV rays penetrate deep, destroying elastin fibers and skin cells and resulting in loose, sagging, wrinkled skin with rough texture and blotchy tone. What we think of as the natural signs of aging—lines, age spots, thin and fragile skin—can be directly attributed to sun exposure. It is estimated that UV exposure is responsible for more than 80 percent of the visible signs of aging. (If that statistic doesn’t motivate you to wear sunscreen, we don’t know what will!)

The sun causes cancer.
UV exposure is the main cause of skin cancer, the most common form of all cancers in the U.S. Most disturbing of all, the skin cancer rate continues to rise despite all we know about prevention.You can dramatically reduce your risk by applying daily SPF and reapplying when you are outside for extended periods of time.

Not all sunscreens are equal!
When it comes to protecting your skin from damaging UV rays, physical sunscreens are far superior to chemical sunscreens. Physical sunscreens block UV rays with a physical block like zinc or titanium dioxide, whereas chemical sunscreens use chemicals which allow UV rays to penetrate the skin. AVIE!’s top-3 favorite physical sunscreens are SkinMedica® Total Defense & Repair SPF 34, Image Daily Hydrating SPF 30, and Alastin SkinCare® Hydratint SPF 36. If you’re in the sun for more than 4 hours, be sure to reapply!

You can also improve the look of your skin by undergoing skin-revitalizing treatments like photofacials, a non-invasive light therapy that reduces sun damage and stimulates new collagen and elastin production for radiant, more evenly toned skin.

Let us help you achieve your best skin ever this spring! Call us today at 703.870.3844 or click here to schedule a consultation today.
—Kim

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